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At Porter Consulting, we understand the complexity of selling enterprise technology solutions. It is not just the solution, it's also how to engage multiple channels, players, and customer buying cycles.
Our worldwide team of professionals are skilled and experienced in developing competitive battlecards, GTM playbooks, and ROI calculators specifically tailored for enterprise cloud, SaaS, and channel partner ecosystems.
Our consulting and creative teams understand the sales cycle of enterprise technology solutions.
We plan and deliver sales enablement tools that drive decisions at every stage of the process, including tools for presales, inside sales, solution architects, and account executives.
Each tool is precisely tailored for maximum effectiveness from initial solution introduction through technical discussions and on to executive level strategic and financial decision making.
BATTLECARDS
We work collaboratively with your sales and marketing teams, as well as your partners, to create battlecards to help close more deals and simplify sales by providing crucial information in an overview format with all pertinent information is included.
WEBINARS AND PRESENTATIONS
We create presentations and webinars specifically for sales training that include target messaging, responses to common customer questions or objections, and substantiated claims with quantifiable proof points.
PLAYBOOKS
We develop sales playbooks to document your best practices, sales tactics, and key strategies for any stage of the sales process, outlining what a rep should do in a specific selling situation, such as prospecting, nurturing, or pitching a specific product. We make sure your playbook is comprehensive without being overwhelming.
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SALES COLLATERAL
Our creative teams will plan, write, design, and publish collateral—print and digital—such as custom technical pitchdecks, solution briefs, field sales playbooks, and partner-facing battlecards designed to accelerate complex B2B buyer journeys.
For web and events, visual storytelling (with whiteboards) is designed to engage your target audience more impactfully and memorably than traditional presentations. Our programs include strategic planning to fit whiteboarding into the sales process where it is most effective, and complete content creation and packaging for field execution.
We design sales kits to provide the right balance of resources for your sales teams and channel partners. From demand gen campaigns to sales decks, sales scripts, email templates, and call guides, we help ensure your sales team is successful.
A B2B Sales Playbook includes competitive battlecards, buyer persona profiles, objection-handling scripts, solution mapping, and ROI estimation models designed to align field sales teams with GTM messaging.
We build partner-facing battlecards by analyzing competitor positioning, identifying key technical differentiators, and mapping out ecosystem-specific benefits for major enterprise frameworks (such as HPE GreenLake or Nutanix Cloud Solutions).
