Our global teams have proven expertise in complex enterprise technology solutions marketing. We understand technology and solution selling—it’s been our focus for over 20 years.
And our experience spans a wide range of vertical industries, from banking and finance to healthcare, manufacturing, telecom, education, government, and more.
As a global firm, we know how to develop and roll out multinational marketing programs.
With every client engagement, we start by asking the right questions to zero in on your business objectives and set the direction for how we’ll guide you through the end-to-end marketing journey.
We then develop a comprehensive plan to meet your marketing goals.
We identify the right target audiences who are a fit for your solution. We learn where they are in the buying cycle, their motivations, challenges, and success factors, so you can reach these audiences where they are, at the right stage of their journey.
We develop a strong value proposition addressing customer needs, proof points, and benefits. Then, we craft key messages that convey the most important aspects of your solution to ensure you stand out against the competition.
We craft a compelling narrative that tells the 'better together' story for you and your channel partners while explaining how your technology solution answers a critical market need.
We take your marketing program directly to your target customers by writing, designing, and producing content—digital or print—such as solution briefs, white papers, e-books, presentations, web copy and infographics. Need competitive white papers or customized reports? We do that too.
If you are planning an online event or webinar, we have you covered. We'll help you establish a Speaker's Bureau and customer database, create content, templates for invitations, promotion, and webinar presentations—plus post-webinar tracking and surveys.