Unless you have been living under a rock, you’ve seen the recent proliferation of AI tools from the likes of ChatGPT, now integrated into the Bing search engine, or Google's counterpart, Bard. That’s great… but how do you use it in your marketing efforts? As we look toward 2023, the marketing landscape is ever changing so it’s important to stay on top of the trends to maximize your marketing efforts. How can the marriage of AI to your marketing efforts work?
First, let’s look at the top marketing trends of 2023:
This is the creation and distribution of valuable, relevant content to attract a clearly defined audience to drive profitable customer action. Content marketing can help B2B marketers boost engagement, generate leads, educate prospects, build trust, and increase conversions.
This is the use of video content to engage customers to build relationships.Video content is becoming increasingly popular in B2B marketing, as it is an effective way to showcase products, services, testimonials, and thought leadership.
This is the practice of encouraging your customers to share their positive experiences with your brand, products, or services. Customer advocacy can help to increase brand awareness, trust, loyalty, and referrals among your target audience.
The bigger question to ask yourself is how can you use AI to help with marketing? Are there any areas where you can take advantage of this emerging technology? Here are several areas you may want to consider:
Now that you know areas to leverage AI technology with your marketing efforts, what are some best practices in this pursuit?
Remember– AI is just a tool to produce good outcomes in the hands of a skilled professional. At the same time, it’s important not to rely on AI to the exclusion of balancing real-world expertise to validate your outcomes.